Shopify global: SEO, payments, and international shipping

Selling in multiple countries from a single Shopify store requires technical and strategic preparation that directly impacts your conversion rate. The starting point is defining a global architecture: regions or markets per country, domains or subdomains per language and native currency to display frictionless, localized pricing. From an international SEO perspective, it's crucial to structure clean URLs with prefixes for each language or country, implement correct hreflang tags to avoid duplicate content, and translate metadata for local search intent. Simultaneously, the analytics layer must differentiate traffic and sales by market to accurately measure the performance of each region.

For payments, the rule is clear: offer methods your audience already trusts. Configure gateways by country (local cards, wallets, BNPL) and enable multi-currency with friendly rounding; reduce rejections by activating 3DS where applicable and evaluate the Acceptance Cost by market. For shipping, design rules by zone and carrier with realistic delivery times, tax or duty calculations, and pickup options when appropriate. Clear policies (returns, warranties, timeframes) should be visible and consistent across all regions to minimize inquiries and returns.

The most common mistakes that sink overall conversion rates are not displaying prices in the user's currency, translating only part of the funnel, hiding shipping costs until the final step, mixing languages on the same URL, and not including taxes when calculating the total. Avoid these with a deployment checklist: configured markets and domains, complete checkout translations, shipping and tariff rules, active local payment methods, country-specific analytics, and real-world purchase testing in each region.

Our Shopify Global 360° support includes diagnostics and technical planning, marketplace and domain setup, multilingual SEO, gateway activation and shipping rules, as well as country-specific QA before launch. The goal: less friction, more trust, and a funnel ready to scale geographically with reliable data.
Contact: https://wa.me/573108281683

FAQ (Frequently Asked Questions)

What is Shopify Global 360° for?
To prepare your store to sell in multiple countries with the right marketplace architecture, international SEO, local payment gateways, and regional logistics, reducing friction and increasing conversion.

Why separate markets by country and use domains or subdomains?
Because it improves local relevance (language/currency), facilitates geolocated SEO, and allows for specific payment and shipping rules, which increases the conversion rate.

Where do I activate languages and currencies in Shopify?
In Settings → Market , you define countries/regions, currencies, and domains. Languages are managed with Translate & Adapt or equivalent apps and published per market.

How do I implement hreflang correctly?
Publish each language/country at a unique URL with its code (e.g., /es/, /en-uk/) and add bidirectional hreflang between all variants, including x-default for the global version

How long does a typical international deployment take?
From 2 to 6 weeks depending on the number of countries, tax/logistical complexity, and volume of content to be translated. We always validate with real purchases in each market before launching the translation.

Which payment gateways do I recommend by country?
Activate local cards, popular wallets (Apple Pay, Google Pay), and regional payment methods (e.g., Mercado Pago, PSE, PIX, OXXO) based on your spending habits. Enable 3DS where required.

How do I handle taxes and duties?
Define rates by country/state, and if you sell cross-border, use DDP/DPD according to your policy. You can calculate duties at checkout in Shopify Markets Pro or with duty/tax apps.

What other errors affect international conversion?
Prices without local currency, untranslated checkout, hidden shipping costs, mixed languages on the same URL, and no tax information. Fix these before investing in traffic.

Can I operate B2C and B2B in the same store?
Yes. With Shopify B2B you can create price lists, terms, and catalogs for each company, while maintaining your B2C storefront.

How do I measure performance by country?
Create market views/segments in GA4 and reports in Shopify; tag campaigns by country and evaluate CAC, conversion, AOV, and Payment Acceptance Cost by region